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TARA DI BLASI
Welcome and thanks for visiting my site! I invite you to take a moment and look around. To learn more about my background, experience, and skills, reach out to me via email.
Personal Profile
ABOUT
Tara is a well-respected digital native who thrives in an environment where marketing meets innovation.
Because of her big-picture approach to digital growth strategies, she is able to translate key data points into actionable, optimized, and impactful tactics geared towards achieving business goals.
Her scientific approach to digital strategies keeps her ahead of the curve in understanding and maneuvering algorithms, trends, and new digital technologies.
She is able to demystify the impact of new technology by applying observable changes and monitoring how the technology reacts. This puts Tara in a unique position to create and build ongoing, meaningful digital strategies in real-time.
Tara is a proudly Welsh, creative problem solver with an infectious attitude, an eye for detail, and unrelenting optimism. She is a compassionate team leader, who empowers and motivates the people around her to perform at a high standard.
MY EXPERIENCE
MANAGER, DIGITAL GROWTH MARKETING - ENGAGEMENT & ACQUISITION | CSA GROUP
March 2019 - Present
Identifying growth opportunities and creating data-driven campaigns through a collaborative strategic approach across multiple channels including organic and paid social media, paid search, organic search, email marketing.
Exploring opportunities within a historically underleveraged product area by pitching a landmark multi-channel digital campaign to senior leaders, resulting in a first-of-it’s kind campaign at CSA Group.
Spearheading growth marketing processes within the digital marketing team enabling accountability, coordination, and tracking capabilities.
Designing experiments and proposing campaign strategies based on extensive platform and algorithm knowledge, while optimizing campaigns in real-time.
Creating and executing the Atomic Factory model at CSA Group, which compressed approval times and facilitated strategic, multi-channel campaigns with 300+ pieces of unique content including social media posts, video content, infographics, organic web content, podcasts, email campaigns, and paid search.
CONTENT WRITER & EDITOR | HORIZN
August 2017 - March 2019
Successfully executed all AODA-related content for Horizn's first WCAG 2.0 (AA) Knowledge Platform (U.S. Bank) and coordinated production with in-house web development teams.
Chief content strategist for Horizn's first Micro Content modules (BMO); solely responsible for content production and UI/UX of ten custom, interacted learning modules.
Created content and UX flow for learning assets which contributed to Horizn's client (RBC) winning the Celent Model Bank 2018 Award for Employee Productivity.
Streamlined all copy decks for enhanced web development, resulting in a significant reduction in development ambiguity.
ASSISTANT MARKETING MANAGER | LLOYDS BANKING GROUP
March 2016 - June 2017
Internal marketing award nominee for the application of behavioural economics to specific customer literature, resulting in a reduction of annual print costs by over 80%, increasing conversion by 30% with eight-times less paper consumption
Converted traditional, multi-brand customer literature into online variations including video content, interactive PDF’s, micro-sites and infographics across three core brands.
Supported and facilitated the wider ‘Smarter Communications’ initiative, gauging online appetite and producing various online alternatives to traditional documentations, responsive on both mobile and desktop.
EDUCATION
September 2008 - May 2011
BACHELOR OF ARTS (BA) | PERFORMING ARTS
December 2018
DIGITAL MARKETING | BRAIN STATION
MY SKILLS
